A snazzy sales pitch with cool buzz words, like cloud computing, managed service provider or enterprise IT can be overwhelming. It’s even harder to walk away without buying when the meeting wraps with, “This [insert hardware, software, IT service] will give you a strategic advantage over your competitors.” 

But it’s scarcity—not ubiquity—that makes a business resource truly strategic. It wasn’t long ago that technology was a true differentiator. Think about accounting firms in the ‘80s who used spreadsheet applications vs. handwritten worksheets. Those firms had an edge, but we’re long past that. Much like electricity, IT is now a commodity, a given in any business.

Author Nicholas Carr says, “When a resource becomes essential to competition but inconsequential to strategy, the risks it creates become more important than the advantages it provides.” 

With Network Alliance, we help you figure out the technology that makes you competitive. Perhaps more importantly, our experience allows you to make solid decisions about IT and avoid the risks.

We offer thoroughly vetted advice for a range of IT choices, big and small. Thinking of buying a tablet or some other popular gizmo? We know the good, bad and ugly of the current top brands. Besides reading reviews and white papers, we have hands-on experience, too. We’ll be able to tell you how/if it will increase your productivity, as well as your coolness factor. Yes, we actually use equipment in real life before we start talking about it.

If the idea of changing Internet providers to upgrade that cranky DSL or T1 line makes you cringe (it was bad enough the first time), let us do the legwork. We’ll give you unbiased specifics and even spend the hours on hold with tech support answering obtuse technical questions to get you set up.

One of our guiding principles is to give our clients objective, unvarnished feedback on any IT consideration. Remember, we own most of the equipment; you just use it. For your other tech decisions—like, do I want an iPhone, Android or Blackberry—we simply help you make apples-to-apples comparisons without the hype. No flowery pitches, no hidden agendas, just the facts. You make the choice. Call or email Network Alliance today.