If you’re running a small enterprise, then you probably get at least one text or email every day with promises of some technology that’s allegedly newer, faster, or better. From smartphones and tablets to turbo-charged servers, savvy marketers claim that buying this “one” is the magic answer for expanding your business. It’s no wonder you’re overwhelmed by all the choices. In an interview with USA TODAY, Todd Thibodeaux, CEO of the Computing Technology Industry Association, said, "There is so much change out there, small business owners often experience fear and frustration, as they try to keep up.”

Part of that frustration comes from knowing that at least some of this new technology can reduce waste, increase productivity, make you more competitive, and even increase your profits. But you also know that such advancements often come hefty price tags. In fact, the two main challenges faced by any entrepreneur or small business when it comes to implementing any new technology are money and time. Upgrades in technology can often mean going deep into your pockets for gear that could be obsolete in a few months. And, according to the 2010 National Small Business Association (NSBA) technology survey, more than 40% of small business owners surveyed said they spend more than two hours a week dealing with tech problems.  

The other main concern of small- to medium-sized businesses is the constant worry that critical data will be accidentally lost or, worse yet, fall into the wrong hands. Despite these concerns, that same NSBA survey found that one-quarter of small-business owners handle IT and tech support for everyone in the company—on their own. Beside all the other responsibilities of running the company, they do software upgrades, deal with security issues, even manage their Facebook and LinkedIn pages!

Who You Gonna Call?

These owners should take a page from the other three-quarters who have recognized the value of outsourcing IT services and support. Outsourcing is one way that solves the time, money, security, and management issues of IT—without the disadvantages of going it alone or hiring a costly IT department.

If you’ve decided to let someone else handle IT, how do you find a provider that’s right for you? Just like any other business decision, do your homework. As a small business owner, decide which of these touted technologies will really move your business forward; don’t just make a knee-jerk response to grab the “next best thing” and hope for the best. If you belong to a local Chamber of Commerce or small business association, ask fellow members who (and what) they’re using. Recommendations from your own trusted sources are still the most reliable, even when it comes to IT.

While it’s important to be budget conscious, don’t base your entire decision on price. See what level of service you get for your money and how the company partners with you to help you grow your business. You may find that paying a little more is worth it in the long run. 

Finally go with a pro who has a proven track record of keeping systems up and running. Relying on your brother-in-law’s teenage cousin who “seems good with computers” is a recipe for disaster. If you don’t have your own horror story, just ask us and we’ll tell you plenty.

At Network Alliance, we’ll listen to you and ask specific questions about your business needs before we recommend a solution. We get those same emails and texts full of promises and have the capacity to separate the hyped-up spin from the tools that will make a difference. We don’t believe in a cookie-cutter solution for our clients so we’ll suggest a solution that expands your business without busting your budget. Contact us for a demo that will show you how simple and powerful IT can be for your company.